Woke up Wednesday in a surreal scene that felt more like Blade Runner then San Francisco. It was unsettling, but comes nowhere close to what many are experiencing throughout this state. Today we’ve launched a campaign to give back to @calfire Strike Teams and Cal Fire Fund. Worked on this with @johnelliott_ @p.lo @brettfellows and the @johnelliottco team the last 24 hours. 2020 is the largest wildfire season recorded in California history. Cal Fire Strike Teams are our first line of defense. 100% of proceeds from these tees will be donated to Support Cal Fire Strike Teams and to Cal Fire Fund. Our goal is to partner with local businesses to provide fresh meals and comforts to basecamp, so firefighters can recharge and continue to fight in between 24 hour shifts.