Around a third of TikTok, Snapchat and Instagram users in the U.S. and UK say Augmented Reality is helpful for trying on products. Beauty brands already offer virtual product testing for cosmetics on Instagram and e-commerce, and the possibilities for fashion, tech, and lifestyle industries are expanding. It seems consumers are impressed by companies using AR to enhance the shopping experience and provide information on products, but they don’t like it to be used to augment promotional content on social networks. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP