oatly
Dec 5
109
635K
185%
Many people—or at least a handful—are calling this the greatest engineering feat of the past half century. A man built a boat with Oatly cartons and raced it down a river. That was in June. By the time we sent a local crew to film the U.S.S. Boatly, it was rotting outside a Colorado coffee shop. The sweet, pungent smell of fermenting river water and oat drink is an acquired taste—one apparently not acquired by the townspeople of Ridgway, Colorado. And so, it was time to say goodbye to the engineering marvel that once proudly floated down a marvelous river very few people have ever heard of. This was still a moment worth celebrating. Join us in saying goodbye to the U.S.S. Boatly.
oatly
Dec 5
109
635K
185%
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