In 14 years as an indie booth renter, I made all kinds of mistakes adjusting my prices to keep up with inflation. (These are just a few!) When you know WHY you charge what you charge, it takes the guesswork + discomfort out of pricing. Your services become rooted in your reality instead of other people’s opinions, competitor prices or your beliefs about money. (Thank you @toimarie for this language + helping me recognize this in my body!) ✅ Download your Perfect Pricing Calculator (link in bio) to better plan for price increases + build the confidence to implement them without breaking into a sweat. #CNDNAEA