Today, two million of the estimated fifty million creators on YouTube, Instagram, and Twitch now make six-figure incomes from revenue models such as advertising, paid subscriptions, merchandise, and live or virtual events. Short videos are typically associated with Gen Z, but the gap between short and long content is getting shorter. This is explained by younger consumers’ interest in how-to videos and vlogs. One in four consumers watches a video made by a brand each month. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP