All parents of newborns hit SAVE on this one! 👶 "Swaddle Up by @lovetodream is beneficial in so many ways, and something we highly recommend for lots of different reasons. 👇🏻 ✨ Babies who are swaddled sleep longer and more soundly. ✨ Swaddling prevents unnecessary wake-ups due to the startle reflex. ✨ A swaddle helps to prevent a baby scratching their face. ✨ Swaddling mimics touch, which is important for a baby to feel secure and sleep more soundly. ✨ Wearing a swaddle helps maintain baby’s back-sleeping position and will also remind tired parents to place baby on their back to sleep. ✨ Swaddling benefits parents too — when baby sleeps longer stretches, Mum and Dad will sleep longer stretches 🙌🏻🙌🏻 Does/did your little one love the Swaddle Up?" @thesleepteacher #lovetodream #sleepconsultant #safesleep #swaddleup