Nine out of ten online focus group participants said they often or sometimes need more information about products before making a purchase. Answering customers’ demands for information on products and firm practices is a way to show transparency, which builds credibility. Therefore, the layers of information a brand chooses to publish should be a clear and open demonstration to its customers of how it’s acting. Customers expect brands to be consequent on their commitments at the right time, and in the right way in the customer journey. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP