“An Eco-Friendly Evolution” Founder and CEO Jane Lu @thelazyceo has turned @showpo into a global online fashion marketplace, stocking over 80 brands, including their own. Lu, not one to sleep on consumer trends, has expanded the business’s direction by creating more environmentally friendly fashion with their new in-house line, Amalie the Label @amaliebyshowpo... Focusing on one of the biggest ways that reduce their carbon footprint, Amalie the Label is made almost entirely from natural, breathable and renewable fabrics. Making linen the core fabric of their collection is deliberate, as it can be washed and worn, and is constructed through “less complications and less impacts” environmentally. In their future collections, they also plan to incorporate alternative fabrics made out of recycled materials... Sustainability is not a marketing tactic for them but part of a wider responsibility their business as a whole is taking seriously. Working closely with the Textile Exchange, they aim to increase their overall percentage of natural and preferred fabrics used brand wide to 50% by 2025. - writer Alana Huehn To read the full article from our Spring Issue click the link in bio!