Three mln are the followers Lil Miquela has on Instagram (@lilmiquela). The influencer is Brazilian-born, 19 years old, lives in LA, and collaborates with the most famous brands and celebrities such as Calvin Klein, Prada, Millie Bobby Brown, and Bella Hadid. Then started her career as a singer, having millions of plays for her singles on Spotify. All 'normal', right? Yes, except that this girl only exists virtually. Digital companies believe the future of influencers is clear: artificial intelligence will be able to replace physical people for the creation of viral content on social media. This month’s dataFORMAT is curated by @stefano_serretta Data provided by Fashion in Process Research Lab. @fip.fashioninprocess. #Wemanage #Wm_dataFORMAT #contentsbyFiP