Gen-Z spent an average of 8 hours per day on screens in 2020. (Mckinsey & BoF, 2022). Part of the appeal of virtual worlds is the chance to engage with others and build communities — a need that was exacerbated when global Covid-19 lockdowns ended most in-person social contact. Brands, meanwhile, see the emerging “metaverse,” in which people work, play, socialise and shop, as an opportunity to engage more deeply and creatively with their customers and unlock new value streams. This month’s dataFORMAT is curated by @stefano_serretta Data provided by Fashion in Process Research Lab. @fip.fashioninprocess. #Wemanage #Wm_dataFORMAT #contentsbyFiP