Directed by Matt Popowich for Marnics Mobile, ‘Escape to Marnics’ follows an adventurous senior as he escapes the long-term care home in pursuit of a new tablet. We asked Popowich what inspired his musical selection for the ad: “It lends a great combination of sorrow and victory,” Popowich shares. “The haunting vocals helped set the solemn tone at the beginning, but as the story progresses the music crescendos into this inspirational, triumphant moment. The lyrics fitting the story were a bonus. It’s one of those songs that makes the edit come together almost effortlessly.” Watch the spot and other December Official Selections via link in bio. 🎵: “Lose My Mind” by Andrew Judah Crew: Director, Cinematographer, Editor: Matt Popowich Producer: Bryan Popowich Sound Designer, Mixer: Jordan Wiberg