On October 1st-2nd, @saivo.charity Designers’ Pop-Up in @mukhawien will provide a one-of-a-kind opportunity to purchase pieces from Ukrainian brands in Vienna. Pop-Up will be held within the “Support Ukrainian Fashion” Initiative by UFW. Ukrainian brands to be presented at [S’AIVO] Pop-Up: ARUTIUNOVA brand appeals to a modern woman who is distinguished by her established personality, a lively interest in fashion, a penchant for experimentation and a busy schedule of life. The combination of traditional tailor craftsmanship, handcrafted artful decor, an athletic silhouette and an ergonomic cut, inspired at the same time by the art of high sewing and modern clothes for sports, determine the brand's corporate identity, which emphasizes femininity, freedom of movement and moments of personal victories, challenging the conventions of self-presentation. SIDLETSKIY brand embodies the idea of femininity and sophistication through the prism of deconstructivism. Each piece is made to emphasize a person's individuality with complex silhouettes and clear shapes. The designer constantly relies on constructivism, a variety of textures, natural high-quality materials, as well as turn to ancient Ukrainian crafts. VIKA ADAMSKAYA releases capsule collections, which includes iconic models for the brand: tracksuits, cardigans, sweaters, T-shirts and baseball caps. The main concept of the brand is to balance between high street trends and ‘fast fashion’ comfort. OLIZ is an ethical brand. All designs are hand-developed by painters - inspired by art, cultural heritage, and bright traditional patterns. All sketches are copyrighted. The brand support slow fashion and creates timeless styles. The prints of the brand were created basically on Ukrainian folk traditions and culture. NEARON studio is a young upcycling brand founded in Vienna by Ukrainians who share a passion for fashion and sustainability. The brand handcrafts authentic clothes from locally sourced upcycled denim and promotes the idea of slow fashion. Part of the proceeds will be donated to @kolo_fund charity project “Childhood without war”.