POUSTOVIT FW 22-23 Collection Campaign #POUSTOVIT presents FW 22-23 collection dedicated to the simple and pared-back aesthetics of the northern countries. Creating this collection last autumn the designer Liliia Poustovit traveled through the Scandinavian area and enjoyed its tranquility and calmness so these feelings were transferred to the clothes. Given the current situation in Ukraine these sentiments take on new meanings for all of us while balancing between war and daily routine became our every day challenge. Nordic lifestyle with its idea of living in peace with nature, comfort in every sense, warm candle lights color palette explains the collection's free and comfortable silhouettes. Refined shape and sleek design provides an opportunity to focus on natural colors and prints which became one of the core elements of POUSTOVIT identity. Working on the collection Liliia Poustovit got inspiration from the femininity of the 70s' mixed with protestant aesthetics. That is why there is a range of dresses with high necklines and long sleeves in the collection. The campaign shooting idea is based on the Scandinavian simplicity, soft hues and reimagined 70s' spirit. Photo - Andrew Grey @andrew.greyy Style - Tetiana Nemchenko @nemchenko.online Hair - Pavel Lotnik @pavellotnik Make-Up - Svitlana Rymakova @rymakova Models - Mariia Zubtsova, Rusya Beryket @maria_zubtsova @rusyaberyket