Ukrainian brand FROLOV has presented SS23 collection LOVE HURTS The starting point of the mood of the new FROLOV collection is the heart. However, not only as an organ that symbolizes love, but the also an organ that experiences sadness, pain, rebirth, rage, strength and the strongest emotions that a person can feel. A mix of emotions and feelings that the creative director of the brand, Ivan Frolov, and the majority of Ukrainians are currently experiencing. LOVE HURTS collection is the first in which FROLOV exclusively uses @swarovski crystals. Now FROLOV is the first Ukrainian brand to become a @Swarovski® ingredient brand partner.