108,000 unique attendees throughout the Metaverse Fashion Week (Vogue Business, 2022). Virtual real estate platform Decentraland jumped at the opportunity to recruit fashion brands and fans to its blockchain-based platform for a four-day event in March 2022. Open questions arose after the event: to stay conservative and imitate physical collections (as Etro did) or to follow the free and creative experimentation allowed by the virtual (as in the case of D&G) with the possibility of getting lost? This month’s dataFORMAT is curated by @stefano_serretta Data provided by Fashion in Process Research Lab. @fip.fashioninprocess. #Wemanage #Wm_dataFORMAT #contentsbyFiP