Introducing... We are delighted to announce the largest sports and fitness festival to ever hit the UK. The TRU Athlete International Sports Fitness Festival is coming to the the ExCel London on 11th-13th August 2023 and this event will be a game changer. At TRU athlete, the athletes come first and this event will showcase them like no other. What to expect: - 25,000 visitors per day - Over 30,000 sqm of expo and arena space - Over 20 international sports - 200+ exhibitors - 30+ seminar stages But there is much, much more! It’s time to see the best athletes compete in their respective sports to crown them Tough, Resilient and Undisputed.