When he was an infant, Khabane (Khaby) Lame moved from Senegal to Chivasso, Italy with his family in pursuit of opportunity. Years later, Lame began his professional career working at a local factory. When the pandemic hit, he lost his job and had no idea what to do. He took to TikTok, and his wordless videos mocking overly complicated life hacks quickly went viral. Today, he’s the second-most followed person on the social platform with 137 million followers. Couple his online fame with a major partnership with Hugo Boss earlier this year, and Lame was the obvious face of the 2022 Forbes Under 30 Europe Art & Culture list. For the full list, head to the link in our bio. #ForbesUnder30