What do all good founders have in common? They are great storytellers⁠. They have compelling founder stories that you’ll remember. If there’s one thing I’ve learnt building HURR, it’s that people relate to people. It’s as simple as that.⁠ Here are the three questions every founder starting out should ask themselves: 1. Beyond money, what is your “Why”? 2. What’s the problem your business exists to solve? 3. How does your business make the world a better place? For me, we will not sleep until HURR is the world’s home for circular fashion. 🌍 Until we look at rental and resale before buying new. It’s the shift the fashion industry so desperately requires - a collective of first movers, committed to environmental responsibility, setting the tone for the next generation to follow. ⁠ To build a legendary company, you need a legendary story⁠. Fellow founders, what’s your “Why”?