It can be a bit of a puzzle deciphering the list of ingredients on the back of a product, especially with chemicals and compounds you’ve never heard of. Like Creatine... and what the heck is Glycolic Acid? Do you really need to know? 🤔 Well, these are the new super-active hero’s within our Care Blonde Savior range, so let’s learn a bit more about them 📚 ~GLYCOLIC ACID (INCI: Glycolic Acid) Provides significant benefits to hair care products, improving hair protection and manageability by conditioning, moisturizing, strengthening and preventing breakage - in both healthy and bleached hair. • Provides hair with superior smoothness resulting in less friction during combing and brushing, making hair more manageable, easier to style and significantly less prone to breakage • Strengthen the hair and help the hair retain moisture at higher temperatures or for longer periods of time, allowing high temperature hair styling without worrying about damaging the hair. • With a proven reputation as an effective exfoliant and moisturizer for the skin, an important additional benefit of using glycolic acid in hair care products is that it helps the scalp by adding moisture and reducing flakiness ~CREATINE (INCI: Creatine) "Nature identically developed in the lab", hair architect who keeps hair healthy and beautiful with different ethnic demands. Creatine is a low molecular weight amino acid derivative that allows it to penetrate into the hair cortex. result Rebuilds and strengthens the hair structure from within by building extra electrostatic bridges between keratin fibers in the hair. Improves the strength of bleached hair and reduces hair breakage These powerful ingredients make that porous, compromised and bleached hair becomes healthy and strong again! #keune #keunehaircosmetics #blondesavior #incredibleblondestaysincredible #forthosewithcharacter #keunepro #blondes #haircare #super-actives