⛩️ Uji, JP: a matcha enthusiast’s paradise Matcha wasn’t born in Uji, but it’s where the craft was perfected and where it continues to evolve. Uji’s climate, rolling hills, and mineral rich soil make it unlike anywhere else. Farmers here refined the art of shading tea plants, a technique that boosts chlorophyll and L-theanine, giving matcha its vibrant color and depth. Uji set the standard for what premium matcha should be. It’s one of the places we source our matcha and one of the reasons we care so much about the craft. Uji, JP: a matcha enthusiast’s paradise