A deep dive into the downfall of Addison Raes beauty company, Item beauty, and the strategic marketing and business mistakes that led to its quick bankruptcy. We also analyze her fragrance company and why it will be following the same fate because of its lack of soul and value. #addisonrae #addison #rae #marketing101 #downfall #videoessay #longvideo #analysis #business #MBA #influencer #branding #marketing #educational #itembeauty #addisonraefragrance