ad Will you be shopping in @thisissoho the next few weeks? 🛍 As part of the #ShopConsciousSoho campaign you should definitely check out some of the amazing brands in vibrant Soho with sustainable initiatives to help you to shop more consciously 🙌🏻 We visited: @aesop for their amazing skincare travel products, which are all Vegan and animal testing free. @ganni for their fabrics of the future initiative that helps to promote their circular business model @dunnocurated for handpicked vintage and rare, reworked streetwear pieces @reignvintage for premium grade designer vintage clothing #ThisIsSoho #ShopConsciousSoho #prettylittlelondon #soho