Fatface cafe 3.0 Fatface 3.0 is a brand new location for Fatface Coffee designed by Baicai Design. Situated on Yunji Street, Shenyang, Fatface 3.0 embodies the brand values of a niche specialty coffee shop with an unrelenting pursuit for quality and attitude. It aims to be the center pillar of what defines local coffee culture in this particular city. Our design implants the brand values into the space, and proposes “one's own rebel" as the main thread that runs through all the elements. Rebellion is often labeled pejoratively. In this era, people are quick to jump on the bandwagon. Perhaps a spontaneous and proactive rebellion is precisely what we need in order to achieve one’s own realization. Being able to be oneself freely seems to already meet the bar of a rebel. Moreover, choosing to remain authentically true to oneself as we experience the hardships in reality is a precipitation of persistence and courage. We hope to convey such attitude of the brand through the space. Design:Baicai Photo credit:Topia Vision