First week as the new Creative Director at @tryarmra and it’s a hard launch. Flew to Cape Town, South Africa. Captured content for 2 new flavor launches this spring. Growing our creative team. Collabs and in-store exclusives are in the works. I’m grateful and amazed and (can I admit..?) a tad nervous and inspired and want to bottle up this feeling forever. Good things are coming ✨BUT NOT AS GOOD AS MY FIRST ARMRA DRY SCOOP SHOWN AT THE END FOR YOUR WATCHING PLEASURE! YOU’RE WELCOME✨