Neighbours in Fashion (2018) A personal series compiling of 10 neighbourly people, each shot holding an authentic Balenciaga shoebox. The initial concept was inspired by the very people I interacted with but the reason for the shoebox wasn’t so much about the object itself, but the idea that these everyday people where holding something that aligned them with the brand, almost including them into the conversation of Balenciaga’s direction at the time. The graphic imagery of the word on show being ‘Balenciaga’ and paired with their personal attire makes it seem somewhat genuine? I feel this series marked a turning point to my approach towards image making and interaction, as well as the start of my commercial career by independently reaching out and presenting the work to @balenciaga - in return directing and photographing a remake for them in 2019.