Why Brick Aesthetics Hit Different: Science + Design Edition Brick is amazing because it bridges three important pillars in building and design: Aesthetics, emotional connection and design psychology. And there’s also a reason times and trends come and go, and brick stays. Unlike paint or siding, the rich color of fired brick comes from natural clay. Because the color is baked in, this means it never fades or peels. The textures, subtle variances in tone, and the way light shifts across brick surfaces depending on the time of year or even the time of day gives a character that not all other building elements can. Brick carries history. It carries warmth. It projects that a home has been loved. And the best part: brick doesn’t carve you into a cookie-cutter style. Whether your vibe is old-world charm, modern, or coastal farmhouse - brick adapts. It’s versatile and timeless. And a designer’s MVP. If you want your home to feel rooted but ready for the long haul, give brick a second look. The @brickindustry reminds us that some materials are part of the decor but brick is the foundation for all the stories yet to come!