Fashion became a DELUSION in the eyes of plenty. Fashion was never about following trends, it is not about going with the flow, it is not just about designing a beautiful piece, creating and selling. Fashion is a way of living; it is a lifestyle. Who set collection calendars? Who forced us to cut our breaths in order to come up to people’s expectations? This summer collection is a wake up call from this DELUSION. If it’s not done with passion, our clients don’t want it. If you’re creating for the sake of “being on time”, our clients don’t want it. This collection took 4 painstaking months to come up with unique pieces of evident high quality finishing. To our loyal clients that are immersed in the culture of fashion, that have a high sense of fashion rather than just following trends, those that trust the quality of our pieces and the hard work behind every collection - DELUSION is a vow to you that we will never change. Photographer @tarekmoukaddem Featuring @monahodeib @thejaafarsafawi Jewelry @radulf.thebrand #perverselabel #beirut #unisex #genderneutralfashion #genderfluid #beirutdesigners #beirutartists #fashion #fashionshoot #fashiontrends #beirutfashion #streetwear #sustainablefashion #ethicalfashion #lebanon