WELCOME TO WONDERLAND Step into the future with the #BALMAINUNICORN. Imagined in collaboration with @wonderland.china, this glittering new realm between the digital and physical highlights the individuality and cutting-edge design of @olivier_rousteing’s latest sneakers. In this universe, every member of the #BALMAINARMY - from celebrity singers and rappers to Extreme Sports stars and metaverse-inspired avatars - finds their way to embody the distinctive, futuristic Balmain vision with the Unicorn sneakers at their feet. #BALMAINPF22 Presented by @wonderland.china Featuring @into1__mika, @into1__boyuan_, @into1__patrick Chief Producer: @vicky_yincy Executive Producer: @vic0407tao Creative Director: @bo2bo.yeung Creative Editor: @kuanzy_ Stylist: @Yankcui, @henry_sankho Art Director & Photographer: @momochen_c