Here we are, Mariela and I, standing in awe of seeing our brand larger than life in Times Square, while hilariously attempting to capture a selfie. What fills me with pride isn’t just being up there—it’s being up there for something deeply meaningful. An ad about pajamas, family, and connection. About celebrating the joyful, intimate moments that make life magical. This feels like a triumph—a shift from the hyper-glamorized, va-va-voom era of advertising to something real and honest. @eberjey stands for softness, for authenticity, for the little moments that bring us closer together. And I couldn’t be prouder to see this idea celebrated on such a grand stage.