Over the past year, we've seen customers invest more into their weekly haircare regime, to ensure that it provides as much TLC as their skincare does. Scalp scrubs, serums and deep cleansers that typically use ingredients such as hyaluronic acid have all proved popular as customers consider the scalp within their daily regime. We’ve seen sales in hair treatments increase +51% since last year alongside shampoo sales +(28%) and conditioner (+22%). We are excited to launch a range of new brands including @cocoandeve @virtuelabs and @mankettibycharlottemensah who offer a range of products; from nourishing masks to glossy hair elixirs and scented hair mists! #jlbeauty