Official digital + print ad from the @crocs spec “Day Job” campaign. “Day Job” is a spec commercial advertising campaign for Crocs, embodying their slogan “Come As You Are”. This 30-second spot and still photography campaign was created to share the belief that we are all creative, no matter where we find ourselves, or what someone’s impression may be of us. This beautiful design was created by Jessie Budd, and encapsulates the project perfectly. Ballerina and actress Alice Piccirilli brought this vision to life with her amazing performance, created by choreographer Joshua McCooey. Stay tuned for the BTS video of the campaign and the official 30 second spot! Production Company: @essencepictureco Director/Writer/DP/Photographer: @cullensframes Producer/Stylist: @bellaposcente Producer/Gaffer/Cam Op: @theos.films Film Editor: @shot_by_sandro Graphic Designer: Jessie Budd Starring: @apiccii Choreographer: @joshuamccooey Hair and Makeup: Yevgeniya Kozlova @my_in_genius Camera + Stills Assistant: @votehank Colorist/Finishing: @essencepictureco Location: @belairediner Shot on: @sonycine FX6 and FX3 #Crocs #ComeAsYouAre #CreativeLifestyle #EverydayCreativity #BeYourself #AuthenticityMatters #SpecCommercial #AdSpot #CreativeDirection #ballerina #CommercialDirector #CreativeStorytelling #AdCampaign #balletphotography #Individuality #ExpressYourself #ballet #nycdirector #comeasyouare #LifestyleShoot #periodpiece #vintagediner #FashionForAll #CasualStyle #ComfortableFashion #MadeForEveryone #CrocsStyle #CrocsLife #CrocsNation #cullenblanchfield