Store associates are “the ones who interact with customers every day,” said Sarah Chung (@sarahhaslanded), founder and CEO of Landing International. “Brands wouldn’t even blink at spending $10,000 for a micro-influencer to post maybe one grid [post] and one story about their brand. [But] they’re actually kind of reticent to spend that same amount on beauty advisors who are dealing with their customers every single day and really are their brand ambassadors at the point of sale.” Thank you @Glossy for the feature! Read the whole article here: https://lnkd.in/dkD5N4f8