Working in conjunction with some of the world’s foremost color experts, we are proud to introduce the 2023 Color of the Year: CHERRY POP. This dynamic, digital-ready red shade embodies excitement, passion, and seduction. The color is both fiery and flirty, a deep, rich, warm red scandalized with a cool pink shock to create the vibrant cherry tone. “We are truly excited to launch Cherry Pop as our COTY. Reds have always been synonymous with Goldwell, and this particular shade is full of exciting possibilities in hair color. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary!” says Angelo Seminara, Global Goldwell Ambassador (@angeloseminara_hair @seminaraangelo_hair_artist). Try it yourself: 30ml Topchic 7RR@RR, 20ml Topchic 7OO@GK, 2ml @PP Pure Red, 2ml @PP Cool Pink, 50ml System 3% lotion, and don’t forget to tag us in your creations! Check out the Goldwell Education + YouTube channel for more info! #goldwell #goldwellcolorcollective #cherrypophair #coloroftheyear #goldwellapprovedUS