K18 works a little differently than a traditional hair mask. ​⁠ ⁠ Follow these tips for your best #k18results 👇​⁠ ​⁠ ✨CLARIFY to remove dirt, oil, and product build-up, but don't overdo it. This intense treatment only needs to be done once or so a month.​⁠ ⁠ ✨SKIP CONDITIONER so it doesn't block the patented peptide from reaching the innermost layers of hair.​⁠ ​⁠ ✨APPLY TO DAMP HAIR so the cuticle is swollen. If hair is too dry the peptide can't penetrate, if it's too wet the product gets watered down.​⁠ ​⁠ ✨START WITH 1 PUMP because K18 is highly concentrated and functions differently than a traditional hair mask.​⁠ ​⁠ ✨WAIT 4 MINUTES before doing anything else. After 4 minutes K18 is in your hair, and you can't mess up the results.​⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #k18hair #k18results #k18FUNdamentals @k18hair