In the beauty industry, it pays to have people talking. “For retail brands, the battle is won or lost on the retail sales floor,” said Sarah Chung, founder and chief executive officer of Landing International. “Yet most brands would rather invest in influencer marketing than in education or gratis. We think that is a huge miss because while those brands are not paying attention to wooing beauty advisors, other brands are converting beauty advisors and building an army of ambassadors.” Beautyfluent offers a better way to train with a lower cost for retailers, increased knowledge on the spot, design for selling and increased employee engagement. Acknowledging that smarter data also leads to smarter decisions, the Beautyfluent app also provides brands and retailers access to track training outcomes, monitor processes and asses brand engagement. Thank you @wwd for the feature! Read more here: https://lnkd.in/dgKqMyAG
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