FROM 1945 TO 2023 “When I first interviewed to join Balmain, I remember listening to some of my soon-to-be-future colleagues explaining that this house was a “sleeping giant,” resting on a wealth of riches that few were aware of.” Today, Creative Director @olivier_rousteing taps into these riches, bringing the timeless Balmain archives to life for his Pre-Fall 2023 collection. From silhouettes inspired by some of Monsieur Balmain’s strongest from the 1960s and 70s to wondrous riffs on familiar house codes —including the high-shine brooches and bows beloved by the founder, this collection makes one thing certain: “New French Style” is here to stay. #BALMAINPF23