Chris Chapman and his great team asked us to create a custom version of Maxi for the rebrand of the legendary ICA London! Verry happy to see it starting to surface 💫 👀 @cashandcarrystudio @christopherdunlopchapman @lewis1602 @davidkolbusz Thanks @jcollllis, @philipvile The Hub London, and the artists, photographers and organisations who gave us permission use their images and words as part of the campaign, and the team at the @icalondon for their support and help in making this a reality #icalondon #instituteforcontemporaryart #abcMaxi #abcDinamo