We are so excited to share the official spot and BTS for the @crocs “Day Job” spec campaign. This project celebrates the belief that creativity exists in all of us—no matter where we work or how others perceive us. Inspired by the idea that we often label ourselves as “non-creative,” this campaign challenges that mindset. Creativity isn’t just for traditional artists; it’s in the way we dress, cook, or even laugh. Sometimes, the most relatable and impactful artists emerge from unexpected paths. First impressions don’t define us. Everyone has hidden talents waiting to shine—this campaign is about embracing that potential and our true inner talents. You never know just how talented someone really is. Production Company: @essencepictureco
Director/Writer/DP/Photographer: @cullensframes
Producer/Stylist: @bellaposcente
Producer/Gaffer/Cam Op: @theos.films
Film Editor: @shot_by_sandro
Graphic Designer: Jessie Budd
Starring: @apiccii
Choreographer: @joshuamccooey
Hair and Makeup: Yevgeniya Kozlova @my_in_genius
Camera + Stills Assistant: @votehank
Colorist/Finishing: @essencepictureco
Location: @belairediner Shot on @sonycine FX6 and FX3 Link in bio for the rest of the BTS and more! #Crocs #ComeAsYouAre #CreativeLifestyle #EverydayCreativity #BeYourself #AuthenticityMatters #SpecCommercial #specad #CreativeDirection #Ballerina #CommercialDirector #CreativeStorytelling #AdCampaign #balletphotography #Individuality #ExpressYourself #Ballet #NYCDirector #LifestyleShoot #PeriodPiece #VintageDiner #FashionForAll #CasualStyle #ComfortableFashion #MadeForEveryone #CrocsStyle #CrocsLife #CrocsNation #cullenblanchfielddirector