And the 2022 @allure #BestofBeauty award goes to... Fresh Flex Concealer! 🏆 We’re so honored to be recognized in the Clean Beauty category for our brand new concealer. ✨ With 16 buildable + blendable shades, this do-it-all concealer provides lasting coverage for all your complexion needs while providing the benefits your skin needs throughout the day. Why it won: “This medium-coverage formula is built to move with you. It's one of few that don't get cakey along our under eyes.”