A sneak peek into the “Day Job” spec campaign for @crocs “Day Job” is a spec commercial advertising campaign for Crocs, embodying their slogan “Come As You Are”. This was such a blast creating with an amazing team. Taking the late night shift at the gorgeous @belairediner in Queens, NY, this team worked until nearly 2 AM! We shot this entire project in just a 3-hour period, which required a tremendous amount of pre-production with the choreography and production plan. This spot and still photography campaign was created to share the belief that we are all creative, no matter where we find ourselves, or what someone’s impression may be of us. What better song to embody this message than the iconic Diana Ross anthem “I’m Coming Out”? Official spec commercial and BTS coming soon! Production Company: @essencepictureco Director/Writer/DP/Photographer: @cullensframes Producer/Stylist: @bellaposcente Producer/Gaffer/Cam Op: @theos.films Editor: @shot_by_sandro Graphic Designer: Jessie Budd Starring: @apiccii Choreographer: @joshuamccooey Hair and Makeup: Yevgeniya Kozlova @my_in_genius Camera + Stills Assistant: @votehank Colorist/Finishing: @essencepictureco Location: @belairediner Shot on: @sonycine FX6 and FX3 #Crocs #ComeAsYouAre #CreativeLifestyle #EverydayCreativity #BeYourself #AuthenticityMatters #SpecCommercial #CreativeDirection #ballerina #CommercialDirector #CreativeStorytelling #AdCampaign #ballet #Individuality #ExpressYourself #ballet #nycdirector #comeasyouare #crocsspec #crocsad #periodpiece #imcomingout #FashionForAll #dianaross #specad #MadeForEveryone #CrocsStyle #CrocsLife #CrocsNation #cullenblanchfield