We’re excited to share the launch of our work for @stevemadden, reimaging their iconic ‘Big Heads’ spots from the 90’s. This industry-first, futuristic campaign was concepted, casted, directed and produced by EWG Virtual. The “Steve Maddenverse” is an immersive virtual campaign including Avatars of notable actresses, social media stars and famous musicians - @normani, @justineskye, @nessabarrett, @thejordanalexander, and @sydney_sweeney – sharing their inspiring messages through virtual content, V-commerce and interactive AR capabilities all created by @EliteWorldGroup. The global campaign launches today and airs across a variety of digital platforms, OOH in major international cities and Steve Madden retail stores. Thank you to the Steve Madden team for your incredible collaboration and venturing into the Metaverse with us!