Will you investing in Brad Pitt’s skincare line? Overall, I think utilizing Brad as the show pony to get press made sense — it got people talking — but did it actually do Le Domaine any favors? Brad himself said he doesn’t really have a “regimen” and overall seems to be uninformed about the industry as a whole — like that grapes in skincare aren’t new; ultimately, I think this brand can thrive when it starts showcasing the efficacy of the products, but it will have to overcome the hurdle of being branded by the internet as “Brad Pitt skincare.” #bradpitt #skincare #beautynews