Imagine a Merino wool coat that releases a burst of zesty fragrance each time you embrace someone. It sounds far-fetched, but in @charaftajer’s #WoolmarkPrize final collection for @casablancabrand, micro fragrance encapsulation technology has been used to create moments of multisensory magic through innovating with Merino wool. Though Tajer has looked to the glamour of 1960s Formula 1 racing in the French Riviera for his design cues, a vintage sensibility is the only retrospective thing about it. ⁠