@sarahhoov is a particular kind of New York enigma, one of those magnetic people who always seem to be wherever culture is converging, all while enjoying every minute of it. “I looked her up on Instagram, and I saw her captions and was like, ‘Oh my God, this person is amazing,’ and I want to be her friend. ... I essentially hit on her," says one of her besties, @emrata. Writer @marlowegranados, who spent the day with Hoover, unpacks her appeal: “People often have trouble reconciling complexity served hand in hand with a performance of classic femininity. From my experience, that discomfort can often make things very fun for the one who is causing it.” At the link in bio, Hoover talks about her newest adventure and more.