When you picture a rancher, you probably picture a cowboy hat, boots and a horse. You’re probably not picturing a conservationist. And yet, that’s exactly what ranchers are. While raising cattle, they work to protect and conserve the land that they have been entrusted to manage and that we all depend on. Without them, this land would be developed and the open spaces we all cherish would be lost. #BeefFarmersAndRanchers