A deep dive into the rise and downfall of Jeffree Star, and more specifically, Jeffree Star Cosmetics. We analyze the marketing genius of Jeffree Star in weaponizing controversy to make sales, the parasocial frenzy that was the conspiracy palette collaboration with Shane Dawson, and the ultimate decline of Jeffree Star and his company that once was the most successful influencer brand in history. #jeffreestar #jeffree #star #shane #dawson #shanedawson #conspiracypalette #jeffreexshane #controversy #marketing101 #downfall #videoessay #beebetter #beebettercompany #longvideo #marketing #mba #beautyindustry