ABC OF MARKETING - LETTER P: Personas Let’s talk about the importance of creating customer personas in marketing. Personas are imaginary characters that represent your ideal customer, built from research, data, and observation. They help guide content creation, platform selection, and messaging for both B2C and B2B marketing. Personas also inform competitor analysis and brand positioning by understanding how competitors are addressing the same customer needs. #marketing #persona #customerresearch #B2Bmarketing #competitoranalysis