In terms of the formula: Totally different. Maybelline is thin and moisturizing, while the Fenty is more of what I’d call a true lipgloss: extra high shine, doesn’t have that moisturizing factor, but this one is completely non-sticky. Thicker, but it lasts quite a bit longer on the lips because of that. & this is the Heat formula too so it’s plumping & tingly! #makeupdupes #lipdupes #liftergloss #fentybeauty #affordablemakeup #drugstoredupes #highendvdrugstoredupe #drugstoredupe #maybelline