I almost didn’t show up today as I’m sore from a long work trip. My motivation was the need to try out my new DJI mini microphone. This is the ABC of Marketing letter Q : Qualitative Research The importance of qualitative research in marketing goes beyond just numbers to understand the why behind customer behavior. We explore how qualitative methods like interviews, focus groups, and social media comments can reveal insights that quantitative data alone cannot, and the need to collaborate across teams to get a full picture of the customer journey. #MarketingResearch #QualitativeData #CustomerInsights #DataDrivenDecisions #CollaborativeApproach