THE ABC OF MARKETING- LETTER R Let’s about the importance of reputation management in marketing. Reputation is not fully under your control, as one bad review or experience can spread faster than your advertisements. Smart marketers don't just promote, they also protect their brand by responding to complaints, clearing up misunderstandings, and highlighting positive stories. Reputation is built over time through the little things, like the tone of your emails, customer service interactions, and how your staff carry themselves. Reputation management is about deliberately shaping how your brand is perceived every day, so that people associate it with respect, trust, and reliability. #ReputationManagement #BrandImage #CustomerExperience #OnlineReputation #MarketingStrategy